Hey... Does business depends only on the source of its origin? I think none of you reading this would say "YES!", because you all very well know that if a venture has to excell, it needs ro stand in the market around the globe, and compete with others who are already been there since long.

And in between this, a firm also needs to boost up it's businees to abroad, which in terms gives it to set up and stand across the globe. Constant and continuous work and effective change in national and international economic environment which changed the convergence of computing, communication, and, entertainment technologies resulting in increase in world connectivity and growing sophistication and awareness of customers and ther aspiration for better lifestyle and better value for the money of there needs and everything just changed all the thoughts of businessemen to make themselves to emerge as the global leader.

Increased economic interdependencies, free flow of capital, knowledge and evolution of much more efficient internationally linked market offer raft of opportunities to business enterprises to expand and diversify there operation.
ACTIVE FACTORS TO DO INTERNATIONAL BUSINESS :
It motivates the organization to ramp up there foreign buisness, and there are numbers of good factor like :-
1) ACCESS TO NEW MARKET : Companies like Wipro, Nestle, Nokia, Apple and every firm belives in international market and moving aggressively in emerging market of India, China, Brazil to tap ocean of opportunities from the global market.

2)ACCESS TO LOW COST INPUT : Some of the countries are still there where the raw material, skilled workers, technologies, transportation, taxes, and competitiveness is less ,so what it provides the desired product in less cost.

3)ACCESS TO LOW LABOUR COST : Countries like USA ,Japan the labour cost is too high so what top MNCs are doing is to migrating from there to countries like China and India, where the labour cost is feasible. One of the recent example is set up of Amazon in india.

4)Capitalize on its core competencies : A company blessed with unique competency in its product/service line may take mile of there strength to expand its business in foreign market and gain competitive advantages , some of them are Nokia, Apple, Google, etc.

REACTIVE FACTORS TO DO INTERNATIONAL BUSINESS :
Everything stands with two properties pros and cons, the same international business holds :
1)COMPETITIVE PRESSURE : Due to huge number of competitors in market there is always a fear of loosing which in sense act as competitiveness,which sometimes result into the huge decline .

2)SATURATION AND DOMESTIC MARKET : A saturated domestic market can force firm to the foreign market to prolong the life of there goods and even of there organisation.

3) RESTRICTIONS : Countries like USA has put so many restriction on business that people migrate to other place instead of living in their own region.

4)OVERPRODUCTION : Some companies with the motto to stand in the market raise its productivity instead of knowing the need of market, results in collapse of the business .

GLOBAL AND MULTINATIONAL APPROACH :
In global approach, companies seek to serve an essentially identical, market appears in many countries around the world. In contrast at the same time multinatiponal approach is adaptation to the diffrent aspects of different national market to exploit the oppurtunities and to retain competitive leverage in local market. But in transnational approach ,a combination of above approach is followed so as to build efficiency, flexibility, and learning simultaneously . This is called developing different configuration of assets and capabilities.

So With this small content, I hope I am able to put a mirror on doing business abroad.